ABSTRACT
The intensification of globalization processes and the dynamic development of world economic relations actualize the problem of studying the tourism industry as a strategic and priority vector of economic recovery and development. It has experienced the destabilizing impact of crises. The outlined trends give importance to the issue of studying the peculiarities of the functioning of the tourism industry as a stimulant for the growth of economic development of the state in the context of modern challenges, dangers, and the increasing impact of crises. The article aims to study the theoretical and applied principles of functioning and development of the tourism industry as a driver of the economic development of the state and identify its problems in crises. The methodological basis of the study is based on the use of general scientific and unique methods of scientific knowledge and economic analysis, namely: system and statistical analysis, synthesis, scientific ion, comparison, analogy, grouping, cluster analysis, graphical, tabular, generalization, and systematization. The results of the conducted research give grounds to assert that the development of the tourism industry as a driver of economic development of the state in crises is influenced by negative factors of the external and internal environment. It has been established that the most significant crises that have significantly destabilized the tourism industry and the economic development of European countries are the COVID-19 pandemic and the Russian-Ukrainian war. The main problems of the functioning and development of the tourism industry in the current crisis conditions have been identified, in particular: logistical problems;environmental and sanitary-epidemiological problems;problems of non-transparency of economic activity in the tourism sector;increased socio-political instability;lack of strategic development programs and state support for the tourism industry;low level of innovation development and information support. The necessity of forming a mechanism of anti-crisis marketing based on innovations has been proposed. It will help improve the tourism industry's development and economic growth.